Facebook launches a new monetization program to attract popular creators from TikTok, YouTube | TechCrunch
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Facebook launches a new monetization program to attract popular creators from TikTok, YouTube | TechCrunch
"We wanted to be able to address creators' concerns that it would be a hard road to onboard onto Facebook and build a community from scratch and build a following. So we set up this program to address that. If it takes creators longer than three months to build their audience on Facebook, the company will continue to support them."
"Creators in the program can earn $1,000 per month if they have at least 100,000 followers on Instagram, TikTok, or YouTube, and $3,000 per month if they have over one million followers on any one of those platforms. The program also gives eligible creators immediate access to Facebook's content monetization tools without requiring them to meet the platform's usual criteria."
Facebook introduced Creator Fast Track, a monetization program targeting creators with existing followings on Instagram, TikTok, or YouTube. The program offers guaranteed monthly payments of $1,000 for creators with 100,000+ followers or $3,000 for those with over one million followers across any platform. Participants receive three months of guaranteed pay while posting eligible Reels and gain immediate access to Facebook's monetization tools without meeting standard platform requirements. Facebook paid creators nearly $3 billion in 2025, a 35% increase year-over-year. The program addresses creator concerns about starting from scratch on Facebook by providing reach amplification and financial support during the onboarding period.
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