"In a new ad called "Home For The Holidays," we see people making their way back home and various get-togethers being organized on Facebook. Created by agency Droga5 and set to Bob Dylan and Johnny Cash's "Girl From the North Country," the spot expertly conjures the comfort and emotional security that only the warm embrace of old friends and familiar surroundings can provide."
"Facebook's Global Marketing Director Briana de Veer says that one in four young adults (ages 18-29) in the U.S. and Canada use Facebook Marketplace. Hundreds of thousands of young adults in the U.S. and Canada create Facebook Dating profiles every month, and young adult matches are up 10% year over year. "We see young adults using Facebook to help them navigate life stages," says de Veer. "They move into their first apartment and turn to Marketplace to help furnish it on a tight budget, or using Facebook Dating to find love or joining Facebook Groups to meet people in a new city, for example.""
About 80 million Americans traveled over Thanksgiving, producing record airport traffic and expectations of even higher travel this year. Many of those travelers are young adults returning home from school or new cities to see family and reconnect with friends. Facebook's "Home For The Holidays" ad portrays people organizing reunions on the platform and uses nostalgic music to evoke comfort and emotional security. Facebook highlights Marketplace, Dating, and Groups usage among 18–29-year-olds and plans partnerships with Sports Illustrated and American universities. The ad aims to reconnect younger users, though its portrayal may not fully reflect Facebook's cultural reality.
Read at Fast Company
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