From Comments to Conversations: How Manychat Became a Creator Essential - Boardroom
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From Comments to Conversations: How Manychat Became a Creator Essential - Boardroom
"The platform simplifies social media engagement by automating conversations through Instagram, Facebook, and WhatsApp. What started as a messenger automation startup has evolved into a global community of over one million users across 170 countries, backed by a team of more than 350 employees. In April 2025, Manychat announced it had raised $140 million in growth capital led by Summit Partners to accelerate AI innovation, global expansion, and product development. This milestone underscores the company's accelerating momentum and growing influence in the creator economy."
"From more innovative automations to its new Follow to DM feature, Manychat's latest wave of innovation is helping creators build genuine relationships that lead to revenue, not just rack up reach. In a creator economy where engagement rules everything, Manychat has become one of the most essential behind-the-scenes tools helping creators, brands, and small businesses connect directly with their audiences."
Manychat automates conversations across Instagram, Facebook, and WhatsApp, enabling creators, brands, and small businesses to connect directly with audiences. The company evolved from a messenger automation startup into a global community of over one million users across 170 countries with more than 350 employees. In April 2025, Manychat raised $140 million in growth capital led by Summit Partners to accelerate AI innovation, global expansion, and product development. The platform converts comments and DMs into personalized conversations that can generate revenue while preserving authenticity. New features such as Follow to DM and advanced automations prioritize relationship-building and monetization over simple reach.
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