"American influencers are visiting China and showing off modern cities and lifestyles that look nothing like the image of China that many Americans grew up with. Americans were not encountering a static or traditional image of China on TikTok, but rather a 'modern, aesthetic, and confident' one."
"We are going to drink hot water every day, first thing in the morning. It helps with bloating, helps with skin. Our new year starts on February 17. We're wearing house slippers."
A viral TikTok trend called 'Chinamaxxing' has emerged where non-Chinese creators adopt Chinese lifestyle practices including drinking hot water, practicing Qigong, eating congee, and following traditional Chinese medicine rituals. Videos featuring these practices, often soundtracked with traditional Chinese music or Mulan clips, have garnered millions of views. Participants celebrate Lunar New Year traditions and incorporate Chinese wellness habits into their daily routines. Experts attribute this trend to China's expanding soft power, noting that American influencers visiting China showcase modern, aesthetically appealing cities and lifestyles that contrast sharply with outdated Western perceptions of the country. This shift demonstrates changing attitudes toward China among American youth.
Read at Business Insider
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