#chinese-soft-power

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fromThe New Yorker
2 weeks ago

How China Learned to Love the Classics

It wasn't until Whitmarsh had been herded into the main hall that he grasped what he'd signed up for: 'a geopolitical event, not an intellectual one,' as he put it, with hosts including Greece and China's ministries of culture.
World politics
Social media marketing
fromBusiness Insider
3 weeks ago

Hot water, boiled apples, and Qigong: Why some Americans are going all in on 'Chinamaxxing'

American TikTok users are adopting Chinese lifestyle habits and traditions in a trend called 'Chinamaxxing,' reflecting China's growing soft power influence among Western youth.
Marketing
fromForbes
2 months ago

5 Cultural Moments In 2025 And The Lessons For Brands

AI-driven low-quality content, polarized cultural decoding, and rising Eastern soft power are reshaping global cultural influence and forcing brands to adapt strategies.
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