During the NBA Finals, marketing departments of sportswear brands have become active participants in the trash talk traditionally reserved for players. An example of this occurred when Converse released a video mocking the Timberwolves' Anthony Edwards, referencing his nickname, 'Ant-Man', with a clever visual of an ant being crushed. This marketing strategy is seen as a subtle yet impactful move to boost Converse Basketball's recognition, reminiscent of its strength during the Dwyane Wade era. While trash talk is common among soda and wireless companies, it's infrequent among fashion brands, making these interactions noteworthy.
The trash talk being thrown around during the NBA Finals isn't just coming from the players but directly from the marketing departments of the sportswear brands.
Converse came out with a video on Instagram depicting an ant seemingly being crushed by the Converse SHAI 001, targeting Timberwolves' star As Ant-Man.
It was really sharp, not heavy-handed, but a subtle nod [for Converse] to say 'Hey, we see you, we beat you, and we're moving on,' said Derick Beresford.
Trash talk is routine in the cutthroat worlds of soda and wireless carriers, but with a few notable exceptions is pretty rare in fashion.
Collection
[
|
...
]