"LinkedIn's making it easier to activate Thought Leader Ads in the app, via a simplified discovery and promotion process built into Campaign Manager that will enable you to easily find relevant posts to boost. LinkedIn's Thought Leader Ads enable brands to boost user-generated content, providing a means to amplify positive comments from their audience. LinkedIn expanded Thought Leader Ads to posts from any user (as opposed to only employees)"
""With simplified content discovery in Campaign Manager, marketers can easily search and identify expert voices across 1st, 2nd, and now 3rd+ degree connections and sponsor organic posts mentioning their brand or event - expanding collaboration beyond their immediate network.""
"Discoverable posts include employee posts, LinkedIn articles, or newsletter articles, from 1st, 2nd, and 3rd degree+ connections. With sponsorship permission from the content author or creator, you can promote posts relevant to your brand or product and use them to create thought leader ad campaigns.""
LinkedIn now provides a simplified in-app workflow in Campaign Manager to activate Thought Leader Ads and discover relevant posts to boost. Thought Leader Ads allow brands to amplify user-generated content, including positive audience comments. The capability now includes posts from any user, not only employees, and lets marketers search expert voices across 1st, 2nd and 3rd+ degree connections. Discoverable content covers employee posts, LinkedIn articles and newsletters. With the content author's sponsorship permission, brands can promote relevant posts to build thought leader ad campaigns. Reported performance shows Thought Leader Ads deliver about twice the click-through rate of comparable single-image ads.
Read at Social Media Today
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