Why Entrepreneurs Expect Big Gains From AI Advertising
Small businesses rapidly adopt AI advertising tools, expecting time savings, faster campaign analysis, and improved ad performance despite encountering early implementation challenges.
Media agencies scrutinize paid search adjustments amid zero-click signal confusion
AI-driven search is shifting traffic patterns and boosting conversion rates, driving marketers to overhaul organic strategies and prepare to change paid search investments.
DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta's Feeds & Reels - ExchangeWire.com
DoubleVerify expands brand suitability measurement for Meta platforms with thirty content-level categories, enhancing advertiser transparency and control.