"Meta's goal is to lure more top talent to its Content Monetization program, which pays creators based on views and other engagement metrics across Stories, Reels and posts. The new bonuses will be part of an initiative Meta has dubbed "Creator Fast Track," which is meant to make the onboarding process easier - and more enticing - to Facebook newcomers."
"Under the new "Fast Track" program, Meta is offering monthly bonuses of $1,000 to creators who have at least 100,000 followers on another platform and $3,000 for those that have a million or more. Creators who join will need to post a minimum number of times per month to earn the bonuses, but aren't required to meet engagement targets or post exclusive content to earn."
"The fast track bonuses will only last for three months. Creators should think of the bonuses as payment "for the hassle of starting on a new platform," not the central part of the program, Meta's VP of Product for Creators, Yair Livne, tells Engadget. "Our hope is that within a few months ... the earnings that you see from Facebook Content Monetization will become the more important thing.""
Meta introduced Creator Fast Track, a new initiative designed to attract popular creators from TikTok, YouTube, and Instagram to Facebook. The program offers monthly bonuses of $1,000 for creators with at least 100,000 followers on other platforms and $3,000 for those with one million or more followers. Creators must post a minimum number of times monthly but face no engagement targets or exclusivity requirements. The platform accepts video, text, photo, and Stories content. These bonuses last only three months, serving as compensation for onboarding hassle. Meta plans to boost reach for fast-tracked creators to accelerate their earnings potential through the standard Content Monetization program, which pays based on views and engagement metrics.
Read at Engadget
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