"Reddit has published its latest performance update, with the platform adding another 5 million daily active users, while it's also posted a strong revenue result for Q4. And as it continues to optimize for AI search, both on and off platform, it's engaged, expert communities could help to boost the platform as a key source of information. Unless, that is, Reddit ends up pricing too many LLM projects out of the market."
"First off, on users. Reddit is now sitting at 121.4 million daily actives, up from 116 million in Q3. The platform continues to grow at a steady rate, with the majority of its growth coming in markets outside the U.S. Reddit also reached 471 million weekly actives, which remains a unique equation for the app. Most social platforms see around a 1:2 ratio for daily to monthly users, but Reddit's is more like 1:4."
"Either way, advertisers are clearly interested, because Reddit posted a huge revenue total for Q4, reaching $726 million, up 70% year-over-year. Full year revenue rose 69% to $2.2 billion, while Reddit's also projecting strong revenue results for 2026 ($595 million for Q1 alone). Reddit credits this increase to its evolving ad delivery models, which now incorporate AI-powered targeting."
Reddit added 5 million daily active users, reaching 121.4 million, and reported 471 million weekly actives, reflecting a high daily-to-weekly ratio and transactional usage patterns. Growth is steady and concentrated largely outside the U.S., producing a distinct 1:4 daily-to-monthly relationship compared with typical social platforms. Q4 revenue hit $726 million, a 70% year-over-year increase, and full-year revenue reached $2.2 billion. Reddit projects strong early-2026 results and attributes revenue gains to evolving ad delivery models and AI-powered targeting. Reddit’s prominence as a cited resource for AI chatbots has boosted advertiser interest, though pricing for LLM projects could risk external AI integration.
Read at www.socialmediatoday.com
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