"Snapchat has shared some new research into modern gift-giving, and how Gen Z and Millennials don't just give out gifts to each other for major events, like birthdays and Christmas."
"Gen Z and Millennials say that it's important to find ways to celebrate throughout the year."
"Whether it's a big holiday or something as small as 'National Donut Day,' everyday moments are being transformed into opportunities to connect, shop, and share. For Snapchatters, these celebrations double as fuel for creativity - 73% say holidays are one of their favorite times to express themselves."
Gen Z and Millennials expand gift-giving beyond major events to include a wide range of everyday moments. Celebrations occur throughout the year, covering both large holidays and small observances like National Donut Day. Everyday occasions become opportunities to connect with others, to shop for thoughtful items, and to share experiences. These celebrations also support personal expression and creativity, with a substantial portion reporting holidays and similar moments as favorite times to showcase individuality. Thoughtful gifting and frequent celebrations reinforce social bonds and drive creative expression among younger generations.
Read at Social Media Today
Unable to calculate read time
Collection
[
|
...
]