"Target keeps making moves to win back shoppers, and the latest one is especially bold and trend-following, as the retailer expands its social commerce presence. To regain customers' trust, Target is giving shoppers more power."
"It started with backlash and boycotts over its Pride collection and the rollback of its DEI (diversity, equity, and inclusion) initiatives, which directly affected its sales and visits. The full-year 2025 net sales declined 1.7% to $104.8 billion, reflecting a 2.6% decrease in comparable sales, according to the company's 8-K filing with the Securities and Exchange Commission ( SEC)."
"Fiddelke launched a massive $5 billion "New Chapter" overhaul, consisting of decluttering stores, hand-picking the best products, and making both shopping and delivery faster and easier. As more shoppers turn to social media to buy products, Target is handing the keys to its customers to help drive a market that is expected to surpass $100 billion in 2026 for the first time, according to data by eMarketer."
"Target Chief Digital and Revenue Officer Sarah Travis explained how the retailer is now completely changing how it works with social media influencers to boost its sales and presence online. Since more people are now shopping directly inside apps such as TikTok and Instagram, Target is launching new programs to make sure people see (and buy) their products there."
Target is expanding its social commerce presence to win back shoppers and regain trust. The retailer has faced backlash and boycotts tied to its Pride collection and the rollback of its DEI initiatives, contributing to weaker sales and visits. Full-year 2025 net sales declined 1.7% to $104.8 billion, with comparable sales down 2.6%. Target hired Michael Fiddelke as CEO and launched a $5 billion “New Chapter” overhaul focused on decluttering stores, selecting top products, and improving shopping and delivery speed. As more shoppers buy inside apps like TikTok and Instagram, Target is changing how it works with influencers and launching programs to increase product visibility and purchases in those platforms.
Read at Miami Herald
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