"The concept of 'interest media' stems from changes in how social media platforms serve up content to their users, blending follower-based content with personalized recommendations based on user behavior."
"In the world of interest media, reach is no longer limited by follower numbers. The right piece of content could reach thousands of people organically, unlocking doors for small business owners."
The 'interest media' concept reflects changes in social media algorithms that now serve a mix of follower-based and personalized content. Users engage with content based on their interests, as seen on platforms like TikTok and Instagram. This shift presents significant opportunities for small businesses, as the average internet user spends over two hours daily on social media. With 41% of Gen Z using social media for information searches, businesses can leverage interest media to enhance visibility and reach a broader audience organically.
Read at Forbes
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