"There was never a part of me that thought it could turn into something bigger; I just thought I'd find a few new internet friends."
"At first, sharing her lowest moments with strangers online was kind of mortifying, but she now thinks it was the secret to her unexpected success."
Amelia Samson leveraged her heartbreak after a breakup in 2020 to create a successful TikTok account documenting her healing journey. Struggling with COVID restrictions, she initially sought comfort in social media but found a lack of relatable content. After posting her first video, she quickly gained traction and followers, turning her emotional ordeal into a thriving side hustle. Today, Samson has nearly 580,000 followers and earns between $100 and $3,000 a month through brand deals, showcasing the potential for influencers to monetize personal experiences, despite the emotional toll.
Read at Business Insider
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