"The foundation of this white paper rests on the belief that Influencer's concept True Human Influence must become the linchpin of effective influencer marketing. Ben Jeffries, CEO at Influencer, emphasizes the potency of recommendations from friends and family, a sentiment echoed by consumers globally. However, the challenge lies in scaling such personal endorsements. Influencer marketing steps into this gap, offering a scalable alternative where creators on platforms like TikTok become an integral part of social feeds, blurring the lines between friends, family, and influencers."
"True Human Influence, as Jeffries defines it, transcends the baseline metrics of likes and impressions. It focuses on the tangible outcomes that creators drive, encompassing audience reactions, improved brand metrics, and, most crucially, higher sales and ROI. The partnership between Influencer and TikTok seeks to quantify this evolution in influencer marketing, exploring how creators have seamlessly converged with the platform, creating a space where raw, authentic, and relatable content reigns supreme."
"TikTok's emphasis on creators as a superpower in its media mix aligns seamlessly with the ethos of True Human Influence. Creators on TikTok embody authenticity, relatability, a"
TikTok and creators create a synergy that supports True Human Influence throughout the marketing funnel. True Human Influence is defined as going beyond likes and impressions to focus on tangible outcomes such as audience reactions, improved brand metrics, and higher sales and ROI. Influencer marketing addresses the difficulty of scaling personal endorsements from friends and family by integrating creators into social feeds, blurring the line between friends, family, and influencers. TikTok’s environment reinforces this approach by prioritizing raw, authentic, relatable content. TikTok also positions creators as a key element of its media mix to deliver real business value.
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