Polling indicates nearly a third of social media users post less than in previous years, particularly among Gen Z. Writer Kyle Chayka warns of a potential societal shift towards 'posting zero', where sharing life online seems pointless. Observations of current social media feeds reveal an abundance of content from brands and influencers, overshadowing personal posts. The experience of social media has shifted from resembling social life to becoming a consumption-focused platform driven by algorithms and commodified content, raising questions about its evolving role.
Social media has become less social. It's more about just consuming this kind of highly commodified content.
Nearly a third of all social media users post less than they did a year ago, especially adults in Gen Z.
The trend towards 'posting zero' suggests regular people feel it's not worth it to share their lives online.
Social media now feels more like 'content' rather than an imperfect facsimile of actual social life.
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