The ending of the VMware white label program has led to significant changes in the channel strategy for Cloud Service Providers (CSPs). A Reddit user highlighted the urgent need to create a new virtualization platform and migrate clients to avoid revenue loss. Broadcom stated that its strategy focuses on simplifying the VMware ecosystem, promoting stronger partnerships with committed CSPs, and enhancing customer experiences. Consequently, many partners have been cut, aligning with Broadcom's vision of delivering better value and competitive offerings in the cloud market.
I now have 6 months to design / procure / build a new multi region service provider virtualisation platform to support millions in revenue and an additional 12 months to migrate all our VMware clients. I'm just astonished.
Broadcom's strategy since closing the VMware acquisition has been to drive simplification, consistency, and innovation across the VMware Go To Market ecosystem, including VMware Cloud Service Providers (VCSPs).
Recent changes to this ecosystem are consistent with this strategy. Broadcom is focusing more and going deeper with the VCSPs who have demonstrated commitment to their cloud services built on VMware.
This will enable us to deliver greater value, stronger execution, and a more streamlined experience for Broadcom's VMware customers of all sizes and enable a truly competitive offering to the hyperscalers through our CSPs.
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