How OLN Inc Built a Sales Army One Door at a Time
Briefly

OLN Inc, founded by Elijah Medge in 2007, has achieved success by prioritizing direct, face-to-face interactions over digital advertising. With a presence in 30 U.S. cities, the company connects well-known brands with small business customers in a more personal way. Medge believes that human connection is vital, stating that while digital ads often fail to resonate, genuine conversations build trust. His journey, from a driven immigrant to a successful entrepreneur, emphasizes the importance of investing in people and learning from experiences in order to grow a business.
We go where the ads can't. There's something powerful about showing up in person - not selling to a screen, but to a human being.
Mass emails get deleted. Flyers get tossed. We show up, we listen, we connect. That's what makes the difference.
I didn't have a clear blueprint. But I had a belief that people are the best investment.
It requires resilience and grit. But it works.
Read at Business Matters
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