Substack has emerged as a direct payment platform for creators, allowing journalists and influencers to connect with their audience without intermediary influence. Users paying creators directly is the core of its growing success.
Small content businesses must rethink their revenue strategies due to changing audience behaviors and platform policies while seizing new opportunities with flexible, creative tactics.
Culturally we are also highly tech-enabled and we rely heavily on social networking and word-of-mouth recommendations, making this business model attractive in our region.