#advertising-strategy

[ follow ]
fromMarTech
5 hours ago

LinkedIn wants to be the TikTok of business - will it work? | MarTech

LinkedIn's algorithm change has resulted in a 50% decline in overall organic reach, favoring content from fewer creators over broader professional feeds.
Marketing
#audience-targeting
more#audience-targeting
fromDigiday
2 weeks ago

Vogue faces new headwinds as Anna Wintour - who agency execs say made ad dollars flow - shifts focus

Wintour will remain in her broader roles as Condé Nast's chief content officer and global editorial director for Vogue. Despite her stepping back from daily operations, she retains influence over the brand.
Fashion & style
#retail-media
Media industry
fromThe Drum
2 months ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromForbes
2 months ago
Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Media industry
fromThe Drum
2 months ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromForbes
2 months ago
Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

more#retail-media
fromBenzinga
3 weeks ago

Elon Musk Says X Will Charge Advertisers By Screen Size To Curb 'Giant Ads' That Hurt User Experience - SoFi Technologies (NASDAQ:SOFI), Robinhood Markets (NASDAQ:HOOD)

The platform is moving to charging for ads based on vertical size, so an ad that takes up the whole screen would cost more than an ad that takes up 1/4 of the screen.
Digital life
#marketing-trends
Media industry
fromDigiday
2 months ago

The case for and against... advertising through the trade war

Marketers face a crucial decision on advertising amid Trump's tariffs and economic uncertainty, with historical trends favoring sustained investment.
Media industry
fromDigiday
2 months ago

The case for and against... advertising through the trade war

Marketers face a crucial decision on advertising amid Trump's tariffs and economic uncertainty, with historical trends favoring sustained investment.
more#marketing-trends
fromTheankler
1 month ago

'Elio' Stumbles; 'Dragon' Eats Surging Zombies

The FCC will refresh the record on local TV station owner population reach caps, indicating a significant move in media regulation amidst ongoing discussions over ownership limits.
Marketing tech
#google
more#google
#brand-safety
Media industry
fromExchangewire
2 months ago

From Risk to Reward: Navigating Brand Safety in 2025

Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.
Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
fromThe Drum
1 month ago
Media industry

The trust premium: backing quality media isn't a virtue, it's a business imperative

Media industry
fromExchangewire
2 months ago

From Risk to Reward: Navigating Brand Safety in 2025

Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.
Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
fromThe Drum
1 month ago
Media industry

The trust premium: backing quality media isn't a virtue, it's a business imperative

more#brand-safety
#consumer-behavior
fromThe Drum
1 month ago
Marketing tech

Winning in the mindset era: 'it's not about chasing impressions, but making real ones'

fromThe Drum
1 month ago
Marketing tech

Winning in the mindset era: 'it's not about chasing impressions, but making real ones'

more#consumer-behavior
#marketing
more#marketing
fromSearch Engine Roundtable
1 month ago

Google Ads Can Show Above/Below AIO or Within AI Overviews But Not Both At Same Time

Your ad could trigger to show either above/below AIO or within AIO, but not both at this time.
Artificial intelligence
#digital-marketing
Marketing tech
fromDigiday
4 months ago

How deep learning is transforming advertising with precision, privacy and performance

Advertisers should assess paid impressions against five essential questions to ensure their investment is justified.
Marketing tech
fromDigiday
2 months ago

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.
fromDigiday
1 month ago
Marketing tech

Why guaranteed access matters when it comes to securing premium DOOH inventory

Marketing tech
fromDigiday
4 months ago

How deep learning is transforming advertising with precision, privacy and performance

Advertisers should assess paid impressions against five essential questions to ensure their investment is justified.
Marketing tech
fromDigiday
2 months ago

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.
fromDigiday
1 month ago
Marketing tech

Why guaranteed access matters when it comes to securing premium DOOH inventory

more#digital-marketing
E-Commerce
fromPractical Ecommerce
2 months ago

Charts: Cross-Border Ecommerce Trends

Amazon and brand sites lead in cross-border ecommerce sales channels.
U.S. firms prefer U.S.-based logistics for international orders.
Inventory management concerns hinder local fulfillment strategies.
Many firms plan increased international advertising despite profitability challenges.
Marketing tech
fromDigiday
2 months ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.
Media industry
fromDeadline
2 months ago

YouTube TV Bucks The Pay-TV Trend, Growing By Disrupting - But Not Everyone "Enjoys The Zen"

YouTube TV has rapidly grown to over 8 million U.S. households, challenging traditional TV viewing models while facing criticism over its advertising strategy.
#subscriber-growth
more#subscriber-growth
NYC startup
fromEntrepreneur
4 months ago

'Don't Work at Anduril' Recruitment Campaign Goes Viral | Entrepreneur

Anduril Industries uses unconventional advertising to recruit tech talent for their defense contracts, emphasizing their distinct company culture.
fromFast Company
5 months ago

Matthew McConaughey goes full goof in Uber Eats's new Super Bowl ad campaign

It's official, Matthew McConaughey is returning to the Super Bowl in a new Uber Eats advertisement, leveraging his celebrity status to enhance brand engagement.
Marketing
[ Load more ]