#brand-integration

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fromForbes
6 hours ago

How To Make Seamless AI-Driven Streaming Ads: 12 Expert Tips

This new model marks a broader shift: Brands are no longer inserting ads into content-they're becoming the content. Audiences reward coherence and craft, not disruption.
Digital life
fromca.thegistsports.com
15 hours ago

Increase in women's sports podcasts illustrates latest trends in the audio space

Brands are capitalizing on these widespread, engaged audiences, utilizing live events hosted by popular athletes like Bird and Rapinoe to attract listeners and sponsors.
Women
fromstupidDOPE | Est. 2008
1 day ago

Mountain Dew Enrolls in Gaming Culture with DEW University in EA SPORTS College Football 26 | stupidDOPE | Est. 2008

DEW University is a fully playable team in EA SPORTS College Football 26 with its own custom stadium, mascot, and a suite of rewards, representing a new level of brand integration.
Video games
fromExchangewire
1 month ago

Equativ Finalises Merger with Sharethrough, Launches Rebrand to Reflect Unified Vision & Scale

Equativ announces the full unification of Sharethrough into its global brand and operations, forming one of the largest independent media platforms.
Marketing tech
Social media marketing
fromThegistsports
1 month ago

Pinterest stakes out space in growing sports lifestyle economy with NY Liberty partnership | The GIST

Pinterest enters sports with a unique WNBA partnership aimed at redefining sponsorship through community engagement and content series.
Marketing tech
fromThe Drum
2 months ago

The 2025 Upfronts: 10 big takeaways from TV's week of reckoning

The 2025 Upfronts reveal that live content and data-driven strategies are reshaping the future of entertainment and advertising.
fromPodcaster News
4 months ago

NOVA Entertainment Appoints Kim Keaton As Head Of Podcast Partnerships - Podcaster News

Kerton's appointment speaks to our intention to cover customers that same gold standard of access, influence and impact across our podcast content.
Podcast
Growth hacking
fromExchangewire
5 months ago

iion Launches World-First Roblox Experience Using a Self-Serve Platform for Chupa Chups

iion's campaign integrates Chupa Chups branding into Roblox, enhancing in-game advertising with interactive player avatars and billboards.
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