Podcasting in women's sports is evolving, with a rise in female engagement since 2020. Diverse hosts include traditional media figures, retired athletes, and Gen Z stars who cater to the interests of younger listeners by blending sports with culture and entertainment. Gen Z and women are becoming significant podcast audiences, with 75% of Gen Z tuning in, influencing purchasing habits through trust in podcast advertisements. Brands are capitalizing on this engaged audience by integrating directly with hosts and sponsoring live events.
Brands are capitalizing on these widespread, engaged audiences, utilizing live events hosted by popular athletes like Bird and Rapinoe to attract listeners and sponsors.
There's a significant shift in podcast demographics, with 75% of Gen Z tuning in, illustrating a growing interest among women and younger audiences.
Collection
[
|
...
]