#gen-z-engagement

#gen-z-engagement

The increase is being largely driven by the Gen Z population, as basketball is now the 6th most popular sport among the 18-24 year old demographic. Despite there being major continental competitions across Europe like the EuroLeague and EuroCup, basketball is a sleeping giant that is awakening in the UK. This movement is likely to cause a massive shift in the sport's associated betting markets as well, but the big question of whether basketball can break into the mainstream remains.

Join us for a fireside chat with Melissa Hobley, CMO at Tinder, who will sharehow the world's most popular dating app is marrying product-led marketing and inclusive storytelling.

The Onion doesn't do brand safety. In fact, the less brand safe, the better. Working for The Onion is like "leaning into all of my worst habits," quips CMO Leila Brillson on this week's episode of AdExchanger Talks. There aren't many topics that The Onion shies away from, instead embracing jokes about Jeffrey Epstein and proposing deeply unappetizing RFK Jr.-approved alternatives to Halloween candy.

Social-first marketing continues to pick up steam as legacy brands race to modernize their approach. Social ad spending has climbed steadily over time, but the H&R Block news is the latest signal that more organizations - including those in conventionally staid categories - are enacting bolder moves to orient their strategy around a channel that is essential for connecting with younger consumers and requires an always-on mindset compared to traditional ad campaigns.