#gen-z-engagement

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fromca.thegistsports.com
3 days ago

Increase in women's sports podcasts illustrates latest trends in the audio space

Brands are capitalizing on these widespread, engaged audiences, utilizing live events hosted by popular athletes like Bird and Rapinoe to attract listeners and sponsors.
Women
fromBusiness Insider
1 week ago

I'm a millennial who's taught college students. The 'Gen Z stare' is real, but I don't blame them.

There were a few years where it was hard just to get students to interact with each other, especially for those who were in their junior or senior year of high school when COVID-19 hit.
Education
fromAxios
1 month ago

Zohran Mamdani's campaign was a perfect storm

Mamdani's sharp social media presence tailored for Gen Z and focus on affordability positions him as an innovative Democratic leader in New York's diverse political landscape.
NYC politics
Marketing tech
fromThe Drum
1 month ago

How to tap into the power of live-stream shopping

Live-stream shopping combines entertainment and commerce, proving successful in markets like China and the US.
Integrating live-stream shopping into marketing strategies is key to boosting engagement and conversions.
Fashion & style
fromWWD
1 month ago

CEO Talks: Brieane Olson of PacSun Talks About Staying Focused on Young Consumers

Brieane Olson emphasizes a purpose-driven approach at PacSun, aligning with Gen Z and Gen Alpha values.
Marketing tech
fromFast Company
4 months ago

With a redesigned brand and app, Eventbrite is aiming to be the Spotify of events

Eventbrite's new app emphasizes intuitive event discovery, aiming to counter declining ticket sales.
The redesign targets younger users eager to connect online interests with live events.
Social media marketing
fromRolling Out
4 months ago

You are who Google says you are

Social media marketing success relies on authenticity and relatable storytelling.
Managing online presence is crucial for making strong first digital impressions.
AI plays a significant role in enhancing content creation for brands.
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