What's with the sponcon slop in Nobody Wants This? Netflix, nobody wants this | Alaina Demopoulos
Briefly

What's with the sponcon slop in Nobody Wants This? Netflix, nobody wants this | Alaina Demopoulos
"The two lovers get coffee and doughnuts from Dunkin'. Brody's Noah gives Bell's Joanne a gold Jennifer Meyer necklace. Joanne's sister (Justine Lupe) calls the family DoorDash people and eats her favorite snack of Flamin' Hot Cheetos by a pool. The couple goes to a pasta making class, which the chef reminds them was booked through an Airbnb experience. Something happens in a bathroom."
"I took my qualms to Reddit: had the show really become sponcon slop? I was not alone in this assessment. The number of product placements this season is hilarious to the point that it's basically a giant infomercial, one user posted. It's literally like they wrote the scene around the products, another wrote. It's almost like a parody of product placement in movies, but it's not, and that's a huge bum"
Season two of Nobody Wants This pairs Adam Brody as a charismatic rabbi with Kristen Bell as an atheist podcaster contemplating conversion. The romantic arc follows cultural clashes, family disapproval, coffee dates, jewelry gifts, and shared activities. Numerous branded items appear throughout episodes, including Estee Lauder Advanced Night Repair serum, Dunkin' coffee and doughnuts, a Jennifer Meyer necklace, DoorDash, Flamin' Hot Cheetos, and an Airbnb-booked pasta class. An extended close-up of the Estee Lauder serum interrupts a bathroom scene. Viewer reactions on Reddit described the season as overloaded with sponsorship, likening episodes to infomercials and saying products shape scenes.
Read at www.theguardian.com
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