Tech startups often struggle for media attention, not due to lack of innovation but because they fail to create a compelling narrative and clearly differentiate themselves. Many founders pursue high-profile exposure without establishing what makes their story relevant or unique. Successful media engagement requires a human-centered narrative and timely relevance to current events. Additionally, building relationships with media, starting with niche publications, and proving credibility incrementally are essential strategies for achieving greater visibility over time.
For every breakout startup that gets wide recognition, thousands of others struggle to gain even a mention, not lacking innovation but having no foundation to get noticed.
Founders need to clearly and confidently explain what sets their startup apart. A great product isn't enough in a saturated market.
Journalists aren't looking to promote products but to tell stories. A human-centered, problem-solution-driven narrative is vital for pitches to resonate.
Building relationships and starting with niche publications to establish credibility is essential. Big coverage rarely comes without smaller wins first.
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