Many small businesses overlook the necessity of a CRM, with over 50% not utilizing one due to the misconception of being too small. However, as interactions with prospects multiply and sales cycles extend, tracking becomes complex and vital for success. The article emphasizes the importance of a CRM in managing relationships and staying organized, particularly in service-oriented sectors where the stakes are high. Personal experiences illustrate the firsthand benefits of using CRM systems, particularly in maintaining productivity and ensuring follow-ups.
Over 50% of businesses don't use a CRM, many thinking they are too small for one, but as interactions multiply, the need for tracking grows vital.
Businesses engage with five to ten prospects for every customer acquired; understanding this can drive the necessity of using a CRM to keep track of interactions.
Collection
[
|
...
]