Broadcom is concluding the Broadcom Advantage Partner Program for VMware partners effective October 31, 2025. This initiative will significantly decrease authorized partners, allowing participation via invitation only. Partners who do not receive invitations will be notified of non-renewal by July 15, 2025, but can operate until the stated end date. The white label model will also be discontinued. Broadcom encourages collaboration with authorized partners to ensure minimal disruption for customers as they transition their services and prepare for a new vision emphasizing private compute through VMware Cloud Foundation 9.
The new partner program will significantly reduce the number of authorized partners and will be accessible by invitation only.
VCSP partners not invited will receive official notification of non-renewal on July 15, 2025.
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