"If you weren't paying close enough attention, you'd be forgiven for missing that Peston's remarks form part of a new advertising campaign he is fronting on his Rest is Money podcast with co-presenter Steph McGovern. Advertising is a vital ingredient of any thriving economy - helping distribute information to match buyers with sellers. It is the lifeblood of broadcast TV, radio print newspapers and indeed, podcasts."
"Google, a $3tn tech business, is enormously powerful. Much of its recent stock price growth derives from enthusiasm over its AI investment. A big share of that work takes place in the UK, where its AI unit Deepmind is based. I am a massive fan of Deepmind and the pioneering research it has done. In particular, I have been hugely impressed by its British founder, Demis Hassabis - a true inspiration (he hasn't paid me to say so)."
"AI, as Peston rightly says, could be the next industrial revolution. It could usher in transformative changes to our economy, upending entire industries and ripping through labour markets. At uncertain times like this we depend on political editors to help us navigate these overwhelming transformations - how our country and our world will change. It is vital that they be seen to give us the full story, free from accusations of bias."
A political editor fronted an advertising campaign for Google on a podcast co-hosted with a business presenter. Google cited analysis indicating AI adoption can increase productivity by around 20%. Advertising is described as essential for matching buyers and sellers and sustaining media such as TV, radio, newspapers and podcasts. Journalists have previously participated in adverts, with a sports presenter given as an example. A political editor taking payment to read scripts for a major global tech company generates concern about impartiality. Google is a $3tn company with significant AI investment and UK research through DeepMind. AI could transform industries and labour markets.
Read at City AM
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