Assurant's recent study shows a notable growth in the secondary device market, with mobile trade-in programs yielding $1.24 billion for US consumers in the first quarter of 2025, up 40% from last year. Key factors driving this growth include rising promotions and an increased preference for AI-enabled devices. The average age of traded-in devices reached 3.82 years, indicating a trend toward newer models. The iPhone 13 was the most traded-in device, reflecting a shift towards 5G smartphones amid macroeconomic uncertainties, emphasizing the importance of trade-in programs.
The latest Assurant study reveals that in Q1 2025, US consumers earned $1.24bn from mobile trade-ins, marking a 40% increase year over year.
AI's rising importance influences consumers' device upgrades, with newer 5G smartphones being top turned-in devices, reflecting a shift in consumer behavior.
The iPhone 13 has become the most frequently traded-in phone, while the Samsung Galaxy S22 Ultra 5G leads among Android devices, showcasing trends in 5G.
Promotions greatly impacted the growth of trade-in volumes, appealing to consumers and indicating a shift toward newer, higher-value smartphones in the secondary market.
Collection
[
|
...
]