Paid streaming service prices have increased significantly, with the average ad-free subscription costing nearly $122 monthly, compared to $83 in May 2021. Major platforms like Apple TV+ and Disney+ have doubled their prices. As a result, demand for free streaming services has risen. YouTube has captured a leading 12.8% market share in connected TV viewership, while other free platforms like Tubi and The Roku Channel are also growing. More consumers prefer ad-supported alternatives over the rising costs of traditional streaming services.
Subscribing to the ad-free versions of eight major streaming services in the US now costs nearly $122 per month, up from about $83 in May 2021.
YouTube's connected TV viewership share in the US has soared from 5.7% to a market-leading 12.8% in June.
Free, ad-supported streamers like Tubi and The Roku Channel have also gained, with Tubi growing to a 2.2% viewership share.
Consumers seem to be willing to put up with ads to avoid paying for traditional pay TV services.
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