"On the morning of Nov. 15, we will officially make the switch to MS NOW. This moment comes after months of meticulous planning and thoughtful collaboration across every corner of our organization. We are facing it head-on, and our success in the months and years ahead will depend on our innovation and entrepreneurial approach. Next week, we will unveil the powerful and moving messaging for our external campaign, and I can't wait to share it with all of you first."
"MS NOW short for My Source for News, Opinion, and the World will retain its current programming lineup, including Morning Joe, The Rachel Maddow Show and The Briefing with Jen Psaki, among others, and will maintain its channel position. In the lead-up to the change, MS NOW has expanded its Washington bureau and signed a multi-year deal with Sky News to bolster international reporting."
MSNBC will rebrand to MS NOW (My Source for News, Opinion, and the World) on November 15, adopting a cross-platform approach for television and digital audiences. The network will keep its current programming lineup, including Morning Joe, The Rachel Maddow Show and The Briefing with Jen Psaki, and will remain in the same channel position. MS NOW has expanded its Washington bureau and signed a multi-year deal with Sky News to strengthen international reporting. The network commits to integrity, accuracy, and fairness as guiding principles. A national marketing campaign will roll out with 15-second spots from trusted hosts announcing the name change.
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