General Motors (GM) has put a pause on production of its BrightDrop electric delivery vans at the CAMI Assembly plant in Ingersoll, Ontario, due to softer-than-anticipated demand. This halt affects 1,200 workers and is scheduled to last until October 2025. With sales of only 1,956 units across North America, GM plans to retool the facility for the 2026 model and operate on a single shift post-reopening, resulting in 500 job cuts. The decision reflects broader challenges in the commercial electric vehicle market, with GM aiming to align production with evolving demand.
GM's pause for its BrightDrop vans reflects a need to adjust inventory and production to meet slower-than-expected demand, resulting in temporary layoffs.
The halt in production underscores challenges in the commercial electric vehicle sector, with only 1,956 BrightDrop vans sold in North America highlighting a sluggish market.
In 2025, GM plans to restart operations and retool the CAMI plant while cutting 500 jobs, signaling a strategic pivot amid market realities.
GM remains committed to BrightDrop despite current challenges, aiming for a more sustainable production strategy that aligns with future demand for electric delivery vans.
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