"Tesla's latest contest, TeslaVision, is seen as exploiting fan loyalty by encouraging them to create ads for free, presenting it as a celebration."
"The contest, while pitched as a fun way for superfans to showcase their experiences with Tesla, ultimately benefits the company financially at no cost."
"Entrants are encouraged to submit their work for a chance to win a Model Y, but the competition leverages their content for commercial gain without fair compensation."
"What began as an homage to fan creativity has evolved into a strategy for Tesla to engage its community while sidestepping traditional advertising costs."
Tesla's TeslaVision contest invites fans to create their own 90-second ads, aiming for free advertising through social media. While promoting it as a global celebration of its supporters, critics argue that this approach is exploitative, asking for creative labor without adequate compensation. The contest stems from a previous initiative that connected with fans, but the current terms allow Tesla to commercialize submitted content without fair compensation. Ultimately, the event is seen as a strategic move to leverage customer loyalty while sidestepping traditional advertising expenses.
Read at Creative Bloq
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