Belmond Ltd. operates luxury train journeys since its inception connecting London and Venice, expanding to routes through the Scottish Highlands and to Machu Picchu. Following the pandemic, interest in luxury train travel has surged as many travelers prefer leisurely scenic trips. While luxury travel spending is projected to increase notably, younger generations are leading the way in luxury tourism expenditures, despite baby boomers still contributing significantly. Brands like Belmond attract an evolving demographic, revealing a shift from traditional high-net-worth older travelers to a younger, wealthier clientele.
Belmond Ltd. has operated luxury train trips for 43 years, beginning with a route from London to Venice, expanding to destinations like the Scottish Highlands and Machu Picchu.
There's increasing interest in luxury trains since the pandemic, with travelers appreciating slower journeys filled with scenic views despite the speed of private jets.
Gary Franklin, senior vice president of Belmond, states, 'People wanted the opportunity to be able to slow down... probably no better way to do that than sitting in a cabin in a luxury train.'
The luxury tourism sector is projected to grow rapidly, primarily attracting younger generations and wealthier individuals, with 80% of luxury market consumers below the age of 60.
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