"These stickers are not only miniature relics from a history of design - tracing visual developments from art deco to Swiss minimalism - they also evidence a parallel boom in print ephemera, when advances in chromolithography allowed commercial artists to translate their talents to mass production for the first time."
"While some stickers owe their success entirely to their letterforms, several hotels saw this as an opportunity to nod to the artistic legacies of their regions in their labels, such as Delphi's Hotel Vouzas, with its ancient ruins and Greek-inspired lettering."
"The graphic craze started in Europe in the late 1800s and spread across the globe, which is why Letterform Archive's collection contains such a far-ranging series of adhesive artefacts, sweeping from the Americas to Africa and Asia to Oceania."
Stickers serve as miniature relics of design history, illustrating visual developments from art deco to Swiss minimalism. They emerged during a boom in print ephemera, enabled by advances in chromolithography. Each sticker is an original artwork, showcasing the craftsmanship of artists and printers. Hotels utilized these labels to reflect regional artistic legacies. The luggage label trend began in Europe and expanded globally, with a focus on acquiring diverse examples. The team faced challenges in handling archival materials, as many labels were adhered to backing boards.
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