The TikTok tax: Millions risk HMRC fines as side hustlers surge past 1,000 earnings threshold
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The TikTok tax: Millions risk HMRC fines as side hustlers surge past 1,000 earnings threshold
"The problem, says Tide's UK Managing Director, Heather Cobb, is that many casual creators don't realise their side hustles count as taxable income: "It's great that TikTok and Instagram have opened new ways for people to earn. But even if you're paid in free products, those items have a value - and that value counts towards the £1,000 allowance. If you don't track it, you could face unexpected penalties.""
"According to Tide, the UK's leading business management platform, the average social media earner now makes £1,223 a year - exceeding the HMRC £1,000 trading allowance that lets individuals earn small sums tax-free. Yet more than half of social media users remain unaware of the rule, putting them at risk of self-assessment penalties that start at £100 and can quickly escalate."
"Tide's study found that 42% of UK adults have received either money or gifts in exchange for social media posts on platforms such as TikTok, Instagram, X (Twitter) and YouTube. For some, this means small perks or free products. But for a growing number of creators - particularly younger users - it has evolved into a significant revenue stream. A fifth (21%) of earners now make more than £1,000 a year from their content, while 55% of 18-24-year-olds report earning from social media."
The average social media earner in the UK now makes £1,223 annually, exceeding HMRC's £1,000 trading allowance for tax-free small earnings. Over half of social media users are unaware of the allowance, exposing creators to self-assessment penalties that start at £100. Forty-two percent of UK adults have received money or gifts for posts, and 21% of earners make more than £1,000 a year. Among 18-24-year-olds, 55% report earning from social media but only 36% have filed tax returns. Earnings beyond £1,000 must be declared and registered for self-assessment.
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