The Independent reports on significant issues such as reproductive rights and climate change while urging support for accessible journalism without paywalls. Recently, proposals by the Liberal Democrats aim to combat shrinkflation, requiring supermarkets to notify consumers when product sizes reduce even as prices rise. This initiative seeks to address consumer concerns during a cost-of-living crisis. MPs plan to vote on this proposal soon, which would mandate clear labeling of changes in product size, shining a light on deceptive pricing practices affecting shoppers today.
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The Liberal Democrats are pushing for an amendment to government legislation that would oblige large supermarkets to notify shoppers when the quantity of goods in a pre-packaged product has been reduced.
Items like digestive biscuits, butter, and chocolate bars have seen a reduction in size while their unit cost has increased due to shrinkflation.
Shoppers have been hammered during a cost-of-living crisis all while being subjected to deceptive shrinkflation practices.
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