"Global creative company Buck has joined with LinkedIn to give a visual refresh to the platform's in-app milestone moments. Described as "a big glow-up" by LinkedIn's director of product design Audrey Davis, the redesign includes a new suite of animations that hope to make celebrating on LinkedIn a more expressive and engaging experience. Prioritising inclusive character representation, creative metaphors that "connect across cultures", and the blue of the LinkedIn brand, these new illustrations capture a range of milestones and emotions."
"The full suite of animations numbers 16 in total, with each featuring a blend of geometric and organic shapes, as well as vibrant colour palettes. With these designs, Buck looked to create a tone that is at once playful and refined, catering to both personal and professional celebrations, and the results succeed in offering a more distinctive set of visuals than were previously on offer on the platform."
Buck partnered with LinkedIn to redesign the platform’s in-app milestone animations, producing a suite of 16 animations that portray a wide range of milestones and emotions. The illustrations prioritize inclusive character representation, creative metaphors intended to connect across cultures, and the LinkedIn brand blue. Each animation blends geometric and organic shapes with vibrant colour palettes to achieve a playful yet refined tone suitable for both personal and professional celebrations. The project supports LinkedIn’s broader visual system evolution as the platform expands beyond job searching to emphasize connection, socialising, and sharing among users.
Read at Creative Review
Unable to calculate read time
Collection
[
|
...
]