"A strong product strategy ensures you're creating the right product for the right audience, and it helps mitigate the risk of building something that doesn't solve customers' needs. It also requires clear stakeholder alignment before you begin the build. In particular, if you're building foundational technical capabilities, it's critical to make sure the teams that need to translate that capability into an end-user experience are excited about that work and can staff it."
"The first step in creating a product strategy is having a solid understanding of who the customer is and the problem you're trying to solve. Say you're building a platform to enable the creation and execution of models. You could decide to build for two very different types of users: extremely technical data scientists who are coding new machine learning models and data scientists who want to modify logic quickly without having to code themselves or get the help of an engineer."
Problem obsession requires focusing on customers' urgent needs instead of building attractive but unvalidated features. Product strategy must be grounded in data-driven customer insights to ensure the right product for the right audience and reduce the risk of creating unused solutions. Clear stakeholder alignment is necessary before engineering begins, especially when building foundational technical capabilities; teams translating capabilities into end-user experiences must be committed and able to staff the work. Defining target customer personas in detail uncovers differing needs, as with platforms for model creation serving coding data scientists versus non-coding modifiers. Continuous solicitation and incorporation of user feedback refines the solution.
Read at Harvard Business Review
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