Whether you're talking about the iBook, MacBook, or MacBook Air, Apple's most basic laptops have started at or within $100 of the $1,000 price point for over 20 years. But as far as what Apple would actively advertise and offer on its own site and in its own retail stores, we've never seen anything for substantially below $1,000.
When folded, it's roughly the size of the Mini, maybe even smaller depending on how thick the hinge is. When unfolded, you get a full 6.1-inch or 6.7-inch display, same as the regular iPhone or Pro Max. The people who loved the Mini weren't asking for a smaller screen, they were asking for a phone that didn't dominate their pocket or require two hands for basic tasks. A clamshell gives them that portability without forcing them to squint at a 5.4-inch display.
For a decade, AWS's position on multi-cloud was clear: don't. Multi-cloud meant a lowest-common-denominator architecture. Multi-cloud meant giving up the managed services, the security integrations, the features that justified the lock-in. Multi-cloud was for that indecisive tranche of companies that couldn't commit. And until 2019, mentioning other clouds at all was forbidden at AWS conferences. Then in November 2025, AWS launched AWS Interconnect with Google Cloud as a launch partner,
The market pressure was intense, and clients kept asking us to integrate with the platforms they were buying. It was tempting to follow the trend. But after digging into the use cases, the economics and the liabilities associated with storing person-level data, the answer was no. It was not the popular recommendation, but it freed our team to invest in the infrastructure that would actually matter for privacy and efficiency.
Sometimes software founders are a weird bunch. They've built their businesses on open source software and the contributions of people who've done a lot of work for free. They've benefited at great length from infrastructure and tooling built on open standards that facilitate free exchange of data and ideas. Yet when it comes to their own software business, they hold the opinion that you should have as much vendor lock-in as possible when it comes to your users.
Even as Meta Platforms faced sweeping lawsuits from state attorneys general accusing the company of harming children, Instagram's top executive urged employees to keep one priority above all else: recruiting more teenagers. In a Nov. 6, 2023 internal memo, Instagram chief Adam Mosseri told staff to stay "laser focused" on teens, particularly in developed markets, placing that goal above work on Threads, Meta's text-based app launched earlier that year.
Many of these same people are now hoping that Apple's next CEO will be Apple's current senior vice president of hardware engineering, John Ternus. They see Ternus as a "product guy" like Jobs. Or, probably more accurately, they see Ternus as a "product guy" unlike Cook. But I think that this does Cook a disservice. And for the good of the company, I hope whoever ends up taking the reins is as much like Cook as they are like Jobs.
Microsoft confirmed it will shut down Skype this May, slipping the news into an update with all the fanfare of a software patch. A flat note: "Starting in May, Skype will no longer be available. Continue your calls and chats in Teams." No grand farewell. No tribute to one of the most culturally significant tech brands of the internet era. And that silence is telling.
UX Strategy isn't a goal; it's a journey towards that goal. A journey connecting where UX is today with a desired future state of UX. And as such, it guides our actions and decisions, things we do and don't do. And its goal is very simple: to maximize our chances of success while considering risks, bottlenecks and anything that might endanger the project.
The technology landscape has shifted beneath our feet. For the past decade, "API-first" was the mantra that guided architectural decisions across the industry. Build robust APIs, enable integrations, create ecosystems, this was the playbook. But in 2025, as AI capabilities become increasingly sophisticated and accessible, CTOs and technology leaders face a new question: should we be AI-first instead? This isn't just a technical question. It's a strategic one that will define competitive positioning, development velocity, and product differentiation for years to come
If you've ever worked in or around startups, you've definitely seen it: a small team, new funding, great enthusiasm, and a whiteboard full of objectives and key results (OKRs). Everything appears polished, strategic, and "grown-up." However, for early-stage products, the polish might be a trap. In the early, messy, uncertain stages of product development, narrative always outperforms strategy. A compelling story not only guides your team, but it also persuades investors, early adopters, and potential hires to believe in something that doesn't exist yet.
Remember the Apple Vision Pro? Remember? It was a big, ambitious swing from Tim Cook and Co. - a $3,500 headset that lets you experience "augmented reality" - or, if you follow Apple's demands for branding - " spatial computing." Apple first showed off the Vision Pro in the spring of 2023, and then started selling the device in February 2024, and since then ... you really haven't heard much about it.
Where the Nothing Headphone (1) was all sharp angles and see-through panels, the CMF version is chunky, colorful, and aggressively normal. Where the flagship cost almost three hundred bucks, this one will probably land somewhere around the hundred-dollar mark. Most telling of all, where the original headphones seemed designed to make you explain your choice to everyone who saw them, these new ones look like they're trying to blend into every coffee shop and college campus in America.
More than a decade ago, Jason Citron took the Disrupt stage to pitch his early-stage company in the Startup Battlefield competition at TechCrunch Disrupt as a scrappy founder pitching his vision. Today, he's built Discord into one of the most successful consumer platforms of its era - valued in the billions and redefining how communities connect, game, and share online.
At the heart of Nothing's plans is AI. Pei said the company is "building the foundations for the future" on a focused "AI OS" to deliver a "hyper-personalized experience." However, it's unclear if Nothing's operating system ambitions are built on top of Android like Nothing OS. We've reached out for clarification. This "AI-native platform" will run hardware in widespread use today like smartphones, headphones, and smart watches, Pei said,
We've heard various reports about it having planned two more generations at least, but then we also heard those were canceled. Now, the company itself has finally acknowledged the situation and confirmed that it's given up on tablets "until it figures out a meaningful future for the category", according to a Bloomberg report, which goes on to say that "at least for the foreseeable future, Google doesn't imagine a scenario where users are carrying much more than their phone".
It makes sense because these users are easier to source for research and quick to adopt new features. However, many teams miss out on an important opportunity by developing for so-called "niche" or "edge" users. These users, whether they're first-time digital users (FTDUs), persons with low literacy, older adults, people with disabilities, or those in low-connectivity situations, constitute a sizable proportion of the global population. In many markets, they even make up the majority.
The artificial intelligence boom is creating billion-dollar brands almost overnight. From workplace productivity to AI-generated art, there's a tool for just about everything. But while many companies chase the mass market, a growing number are focusing on a different strategy: going small. These are the "niche AI" products - built for highly specific audiences and purposes. Some carve out profitable, loyal user bases. Others burn bright and fade quickly.
