Your AI Product Is Ignoring Customers Who Control Trillions
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Your AI Product Is Ignoring Customers Who Control Trillions
"A blind user navigated the interface using a screen reader. Halfway through, the screen reader skipped an important notification entirely. A consent disclosure was right there on screen, but the user had no idea they'd agreed to anything. For sighted users, the flow worked fine. For a blind user, the product quietly broke a promise it didn't even know it was making."
"If you're not designing with the full range of people in mind, you're accidentally building something that shuts some of them out. And when teams commit to fixing that, the product gets better for everyone."
"Product teams often think about accessibility as a 'nice-to-have'. Ship it, get it working for the majority, circle back for assistive technology users if there's time. Except there's never time. Or maybe there is, a year later, but by then every design decision has calcified around the assumption that your users can see the screen and use a mouse."
Inclusive design requires integrating accessibility research throughout the product development cycle rather than treating it as a secondary concern. When accessibility is deferred, design decisions calcify around assumptions that exclude users with disabilities. A blind user navigating an enterprise tool via screen reader encountered a skipped notification, breaking an implicit promise without the user's knowledge. This invisible problem never appears in support tickets. Teams that commit to designing for the full range of users discover that accessibility improvements benefit everyone. Building accessibility into initial design phases prevents expensive, painful retrofitting later and eliminates gaps that emerge when accessibility is addressed after launch.
Read at Entrepreneur
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