"The game's name had been localized to Kuso Dungeon, which translates (in the tamest language) to "Crap Dungeon." While kuso is a term that, throughout Asia at least, can broadly denote campiness or parody--making its usage here incredibly appropriate--it can also be misinterpreted to mean any number of Japanese curse words. You see where this is going now."
"In the interview, Nicoletti shares that the unfortunate naming--the result of a less-than-professional-grade localization job--was a complete accident, but one that nonetheless bolstered the game's profile, making for 'truly accidental marketing at its finest.' Evidently, Japanese audiences started seeing The Crazy Hyper-Dungeon Chronicles pop up on their Steam feeds while bearing its laughably funny moniker, and as a result, the game went viral on X for a few days."
"Though the title has now been fixed, its seems like the incident has been a boon for Nicoletti and their team, who admitted that the developers were laughing alongside everyone else before quickly fixing the error. Now, The Crazy Hyper-Dungeon Chronicles and its developer are enjoying a great deal more positive buzz than they might have received with a more standard title."
Developer Paolo Nicoletti released a demo of the indie RPG The Crazy Hyper-Dungeon Chronicles on Steam with a localized Japanese title reading Kuso Dungeon, which translates (in the tamest sense) to 'Crap Dungeon.' The Japanese term kuso can denote campiness or parody but can also be interpreted as a curse, making the localization cringe-inducing. The naming error resulted from a low-quality localization and was accidental, but it caused the game to appear widely on Japanese Steam feeds, go viral on X for several days, and boost Steam wishlists in that region. The title was later corrected and the team took the mistake in good humor.
Read at GameSpot
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