Borderlands 4 Seems To Include A Jab At Embracer
Briefly

Borderlands 4 Seems To Include A Jab At Embracer
"Starting around 2019, the company that bought up THQ's remains, began a wild acquisition spree and, in the span of three years, bought up game studios like Gearbox, Aspyr, and Saber while also nabbing control of franchises like Tomb Raider, Saints Row, and The Lord of the Rings. Embracer quickly became one of the largest publishers in the industry, though it also canceled projects and laid people off in the process."
"Bluff can mean a few things, including lying or being dishonest about something. Bluffing in poker means betting as if you have a better hand than you really do. So the combo of Embracer with bluff raised my eyebrow. So what's at Embracer's Bluff in Borderlands 4? Well, you'll find a small, ramshackle town that is squeezed into an area near some constantly spawning creatures that fly about and attack you."
Borderlands 4 launches on September 12 on consoles and PC. The game's western open world contains a location named Embracer's Bluff. Embracer's Bluff is a small, ramshackle town positioned near constantly spawning flying creatures that attack players. Two side quests are connected to the town: one involves a vending machine that kills a person trying to buy something, and another involves an evil, AI-powered talking toilet. Embracer Group pursued rapid acquisitions beginning around 2019, later collapsing in late 2023; Gearbox and Borderlands were sold to 2K in March 2024.
Read at Kotaku
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