""The key, I think, is controlling budgets and controlling ambition and having a very focused idea. So a lot of our games are named in a way that would allow people to guess what they're all about.""
""When we don't have the marketing money of people, brilliant people like Ubisoft or Electronic Arts, or whoever it might be, we have to have all those things that will allow people to guess what we are.""
Rebellion, a self-funded studio, faces challenges in a rapidly growing gaming market with over 2,400 new games released on Steam monthly. To differentiate itself, the studio focuses on controlling budgets and maintaining a clear vision for its games. CEO Jason Kingsley emphasizes the importance of straightforward game titles that convey their essence, such as Sniper Elite and Zombie Army. This approach helps consumers quickly identify whether a game aligns with their interests, especially when competing against larger studios with bigger marketing budgets.
Read at GameSpot
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