Overwatch 2 has introduced new features, such as Stadium mode, without being influenced by the competition from Marvel Rivals. Aaron Keller confirmed these updates were planned for over a year as part of a new strategic direction for the game. He also acknowledged the previous lack of story content in Overwatch 2 and expressed the intention to enhance storytelling elements moving forward. Recent collaborations, like the Overwatch 2 x G.I. Joe event, continue the trend of cross-promotions with various franchises.
Keller stated, "Competition is healthy; it forces people to innovate more and to always be putting your best foot forward. Overwatch 2 features were planned before Marvel Rivals debuted."
Keller emphasized that features like perks, Stadium mode, and map voting were part of a new strategy for Overwatch 2, in development for over a year.
Keller acknowledged Overwatch 2's lack of story content, expressing a desire to focus more on narrative aspects in future updates.
The Overwatch 2 x G.I. Joe collaboration started earlier this month, highlighting the trend of crossovers with other franchises, including Transformers and Street Fighter.
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