Gearbox CEO Randy Pitchford faced criticism for his comments on the pricing of Borderlands 4, suggesting real fans would find a way to afford it. After backlash, he apologized for the misunderstanding in a lengthy Twitter post, clarifying he didn't intend to imply that those who can't afford it aren't real fans. Pitchford argued that the game's value remains high despite a potential price increase.
If you're a real fan, you'll find a way to make it happen.
I am sorry there was a misunderstanding.
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