After a long-standing client suddenly ceased operations without prior communication, the author took necessary steps to deactivate their website. A former contact from this client, now at a competitor, sought assistance in redirecting traffic from this well-ranking website to his new company's site. The author is hesitant, pondering over the ethical implications and potential legalities of redirecting traffic from a defunct entity to a competitor, questioning the moral responsibility towards their prior client's branding and the ramifications of such actions.
Redirecting traffic from a failed company to a competitor requires careful consideration of ethics and the implications on your previous client's brand.
Deactivating the website of a defunct company is generally standard practice; however, redirecting that traffic can raise questions about ownership and legality.
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