"Joseph Dube, 40, is not a gym rat. "I went to art school," he told Business Insider. "'Buff' is not a superlative I would give myself." Despite this, Dube recently braved the gym for a bootcamp-style HITT class with his coworkers at NY-based investing firm KraneShares. By the time he was done rotating through the 45-second stations, he was shaking. He said he was sore for days after but enjoyed the experience and learned more about his colleagues."
""Even after we were done and everyone was out of breath and tired, then we just hung out and got the protein drinks," he said, adding that he came out of the class feeling better than he would have if they'd gone out for drinks. KraneShares, a roughly 30-person firm, isn't the only company leaning into fitness. Staffing agency Woods & Co. recently held a wellness day in New York, which included a walk in Central Park followed by pickleball."
""Instead of happy hours and traditional team-building exercises, people are opting to take Pilates together, or a fitness session, a spin class," Nic Wilson, an F45 Training athlete and trainer, told Business Insider. While companies are investing in movement in different ways, fitness studios told Business Insider they've seen a notable uptick in corporate demand. HIIT studio chain Barry's has seen a surge in companies booking private classes"
More companies are arranging group fitness and wellness events to build team cohesion and offer alternative social activities. Employees report that working out together fosters different interpersonal connections than traditional outings. Examples include bootcamp HIIT classes, Central Park walks with pickleball, and company field days with races and wakeboarding. Fitness studios report rising corporate bookings, with chains like Barry's receiving more private-class requests. Employers are investing in onsite gyms, pop-up classes, and organized wellness days to promote employee health, morale, and cross-team interaction. Shared exercise often leads to post-class socializing and stronger workplace relationships.
Read at Business Insider
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