"Sweden is using this tactic to increase tourism: Global wellness tourism has skyrocketed in recent years, while mental health treatment is one of the fastest-growing industries worldwide."
"Travel is no longer just about getting away. It's an opportunity to consider how you want to feel, what you truly need physically, mentally, and emotionally."
"Studies characterize the distinction as 'hedonic' versus 'eudaimonic' travel, the former being centered on immediate enjoyment, the latter on personal growth."
Sweden's tourism initiative markets the country as the first 'prescribed' destination for mental health, highlighting saunas, nature, and extended sunlight as therapeutic. The campaign includes endorsements from medical professionals and offers a downloadable prescription form for personalized experiences. This approach aligns with the growing wellness tourism industry, which focuses on mental health. The distinction between hedonic and eudaimonic travel is emphasized, with the latter promoting personal growth. While travel can enhance happiness, its benefits may diminish shortly after returning home.
Read at Conde Nast Traveler
Unable to calculate read time
Collection
[
|
...
]