"The Sip and Savor campaign aims to bridge the gap between European producers and North American consumers, enhancing trade engagement and media relations to promote culinary excellence."
"Key events such as SIAL in Montréal and major industry gatherings in the U.S. will showcase Roero DOCG wines and Italian deli meats, engaging both trade and consumer audiences."
"Selected journalists and opinion leaders will participate in study trips to the Roero wine region, gaining firsthand insight into its production methods and cultural heritage."
"Restaurant Weeks in Montréal and Los Angeles will feature curated menus that highlight the versatility of Roero DOCG wines and European deli meats, directly engaging consumers."
The Sip and Savor campaign is entering its second year, aiming to enhance awareness of Roero DOCG wines and European deli meats in North America. This EU co-funded initiative seeks to connect European producers with North American consumers and trade professionals through trade engagement, media relations, and professional training. Key events include SIAL in Montréal and various activations in major U.S. industry gatherings, alongside educational sessions and restaurant weeks featuring curated menus.
Read at Food & Beverage Magazine
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